Etsy: its low-funnel program, brought in-house
Etsy brought Moving Parade in to find out what it would gain by owning its low-funnel program, which an outside agency ran. We designed the team Etsy would own and built the handoff to it.
Client
Etsy
Role
Media Transformation
GTM
Key Takeaway
We interviewed stakeholders across low-funnel, growth, brand, measurement and audience, and mapped how the work got done across seven lanes. The fact base pointed to a low-funnel center of excellence Etsy would own, so we designed it and built the handoff.
Context
The situation.
Etsy set strategy; the agency ran execution. The new priorities were to own the first-party data, move faster and run more efficiently.
Solution
What we built.
Tell us where you are. We’ll tell you what we can do.
