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Securitize: Maximizing Its NYSE Debut

Securitize's public debut on July 2 marked the opportunity to own tokenization in the market's mind. Moving Parade led an ambitious omnichannel campaign launch that took its brand beyond its institutional base, from reaching audiences across OOH, CTV, social, search, podcasts and more.

Client

Securitize

Role

Media Strategy, Media Planning, Buying & Trafficking, Measurement. With Anchor Worldwide.

Paid Media Campaign

GTM

Key Takeaway

The listing would generate a halo opportunity for Securitize, with potential customers taking notice in global financial districts and across institutional crypto and social media. The media plan put the brand front and center from its first trading morning, with NYSE-logo cuts held until the shares officially traded.

Context

Securitize listed on the NYSE in July 2026

Securitize builds the infrastructure institutions use to tokenize real-world assets. Its sale had run through institutions, and the listing gave it a public moment to take tokenization to investors and the wider market.

Its ads could not mention the listing until the shares traded, so the plan had to be ready to go live on the first trading day.

Solution

A highly tactical, persona-driven launch

Reach the spectrum of investors

The plan started from five audiences, spanning institutional and retail investors. Each audience-specific execution was highly nuanced.

Reach the spectrum of investors

The plan started from five audiences, spanning institutional and retail investors. Each audience-specific execution was highly nuanced.

Reach the spectrum of investors

The plan started from five audiences, spanning institutional and retail investors. Each audience-specific execution was highly nuanced.

Reach the spectrum of investors

The plan started from five audiences, spanning institutional and retail investors. Each audience-specific execution was highly nuanced.

Concentric targeting

Maximize on-target reach across a target, yet broad spectrum of audiences through 1st-party, ABM and firmographc targeting.

Concentric targeting

Maximize on-target reach across a target, yet broad spectrum of audiences through 1st-party, ABM and firmographc targeting.

Concentric targeting

Maximize on-target reach across a target, yet broad spectrum of audiences through 1st-party, ABM and firmographc targeting.

Concentric targeting

Maximize on-target reach across a target, yet broad spectrum of audiences through 1st-party, ABM and firmographc targeting.

A hero message aligned with each audience

One hero message, "Tokenize the World," ran everywhere, with cuts and formats fitted to each audience and channel. Listing-specific versions waited for the first trade. Securitize's team produced the creative.

A hero message aligned with each audience

Channels chosen for reach on target

We put the budget where the audiences already spent their attention: crypto's own media, New York's finance districts on listing day, and video and social built around each audience.

Channels chosen for reach on target

We put the budget where the audiences already spent their attention: crypto's own media, New York's finance districts on listing day, and video and social built around each audience.

Channels chosen for reach on target

We put the budget where the audiences already spent their attention: crypto's own media, New York's finance districts on listing day, and video and social built around each audience.

Channels chosen for reach on target

We put the budget where the audiences already spent their attention: crypto's own media, New York's finance districts on listing day, and video and social built around each audience.

Results