Let’s talk

Spotify for Authors: AI Visibility Content

Audiobook authors ask AI engines where to publish and how to grow. The answers often named Spotify, then linked to another company’s page, so Moving Parade built a program that reads those answers every week and writes the pages that answer the questions on Spotify’s site.

Client

Spotify for Authors

Role

AI-Search Visibility (AEO & GEO)

Content Marketing

Key Takeaway

The engines already knew Spotify for Authors. What they lacked was a page on Spotify’s site that answered an author’s question in the author’s own words. The program writes those pages from a weekly read of what the engines say, so each month’s work goes where Spotify is still missing from the answer.

Context

AI engines named Spotify, then linked to other sites.

In late August, AI answers to 56 questions authors ask mentioned Spotify 53% of the time and cited the Spotify for Authors site 10% of the time. When the link went elsewhere, it was often to a competitor’s help page. Spotify’s own how-to answers sat on its support site, away from the pages where authors sign up.

Approach

Turn the questions authors ask AI engines into links to Spotify’s site.

Four question territories

We grouped the questions into four territories and started where authors ask the most: publishing an audiobook and making one. Each article owns a set of those questions.

Four question territories

We grouped the questions into four territories and started where authors ask the most: publishing an audiobook and making one. Each article owns a set of those questions.

Four question territories

We grouped the questions into four territories and started where authors ask the most: publishing an audiobook and making one. Each article owns a set of those questions.

Pages engines can quote

Every article opens on the answer, under headings written the way authors ask. A technical spec tells Spotify’s engineers what makes each page findable.

Pages engines can quote

Every article opens on the answer, under headings written the way authors ask. A technical spec tells Spotify’s engineers what makes each page findable.

Measured by question

Each article is measured against the questions it owns, in every engine, every week.

Measured by question

Each article is measured against the questions it owns, in every engine, every week.

Measured by question

Each article is measured against the questions it owns, in every engine, every week.

Solution

The system behind it.

Writing system

Skills that turn the monitor’s readings into topics, briefs and drafts, built on Spotify’s brand guide, approved claims and banned terms.

Writing system

Skills that turn the monitor’s readings into topics, briefs and drafts, built on Spotify’s brand guide, approved claims and banned terms.

Writing system

Skills that turn the monitor’s readings into topics, briefs and drafts, built on Spotify’s brand guide, approved claims and banned terms.

Writing system

Skills that turn the monitor’s readings into topics, briefs and drafts, built on Spotify’s brand guide, approved claims and banned terms.

AI monitor

The tracked questions, run every week through ChatGPT, Gemini, Perplexity, Claude and Google’s AI answers, with named competitors tracked beside Spotify.

AI monitor

The tracked questions, run every week through ChatGPT, Gemini, Perplexity, Claude and Google’s AI answers, with named competitors tracked beside Spotify.

AI monitor

The tracked questions, run every week through ChatGPT, Gemini, Perplexity, Claude and Google’s AI answers, with named competitors tracked beside Spotify.

AI monitor

The tracked questions, run every week through ChatGPT, Gemini, Perplexity, Claude and Google’s AI answers, with named competitors tracked beside Spotify.

Hub

The monitor’s readings, the month’s topic list and every draft, in one place for our strategists.

Hub

The monitor’s readings, the month’s topic list and every draft, in one place for our strategists.

Hub

The monitor’s readings, the month’s topic list and every draft, in one place for our strategists.

Hub

The monitor’s readings, the month’s topic list and every draft, in one place for our strategists.

Portal

Where Spotify reads the strategy and the site spec, and approves each month’s topics and briefs.

Portal

Where Spotify reads the strategy and the site spec, and approves each month’s topics and briefs.

Portal

Where Spotify reads the strategy and the site spec, and approves each month’s topics and briefs.

Portal

Where Spotify reads the strategy and the site spec, and approves each month’s topics and briefs.

Results

Where it starts.

On September 28, ChatGPT named Spotify for Authors in 32 of 105 answers to the tracked questions.

The first ten articles are briefed and with Spotify to publish.

130

Questions tracked weekly

Articles briefed in October

1st

Spotify brand to pilot AI visibility

Ready to build pipeline?

Tell us where you are. We’ll tell you what we can do.

Let’s talk