Demand Gen:
Digital Media Planning, Buying & Optimization.

Demand Gen:
Digital Media Planning, Buying
& Optimization.

Moving Parade's Growth Retainer combines expert execution with modular flexibility, transforming your marketing dollars into measurable business outcomes that compound. We're your on-demand marketing special ops team, scaling up or down as your challenges evolve.

Let's build value

Trusted by brands

invested in creating value.

Trusted by brands invested in creating value.

Challenge

You have a pipeline number. Now you need a program to hit it.

A paid program has a lot of moving parts.

Channel strategy, media planning, buying, optimization, attribution. All of it needs to run together. Most teams have some of it covered. The gaps show up in the pipeline number, not the weekly report.

A paid program has a lot of moving parts.

The program looks fine. Pipeline tells a different story.

Click-through rates, impression volume, platform ROAS. The reports come in, the numbers look reasonable, and pipeline still isn't moving. When the metrics and the outcome don't match, something in the program isn't working. It's usually not obvious which part.

The program looks fine. Pipeline tells a different story.

Spend without pipeline isn't a growth strategy.

The pipeline target is already set. The board already wants to see it move. Impressions and click reports aren't demand gen. Neither is waiting another quarter to figure it out.

Spend without pipeline isn't a growth strategy.

The pipeline target is already set. The board already wants to see it move. Impressions and click reports aren't demand gen. Neither is waiting another quarter to figure it out.

Solution

Your growth marketing special ops team

Our Growth Retainer combines strategic clarity with flawless execution, designed to evolve with your business needs. No rigid scopes or bloated teams – just expertise that scales as you do.

Strategic Planning & Direction

Media strategy development aligned with business objectives

Audience development framework that balances new acquisition and retention

Testing roadmap to validate assumptions and scale what works

Regular strategic reviews to adapt to market shifts

Measurement & Growth Frameworks

Custom dashboard development for real-time performance tracking

Attribution modeling to identify value drivers

Progress tracking against defined KPIs

Regular business review cadence to connect media metrics to business outcomes

Media Execution & Optimization

️Cross-platform campaign management (Meta, Google, LinkedIn, TikTok, etc.)

AI-enhanced creative performance analysis and optimization

Bidding and budget optimization to maximize ROI

Advanced audience targeting and segmentation

Campaign Management & Reporting

Campaign setup and technical implementation

Creative/copy guidance and feedback

Weekly performance updates and insights

Quarterly business reviews

Structure

Designed for flexibility and impact.

Base Configuration

Define your core needs across planning, execution, and measurement. We'll assemble the right team and framework to deliver consistent growth.

Modular Add-Ons

Bolt on specialized capabilities as needed:

Audience & Culture Mapping

️Incrementality Testing

Message Testing & Optimization

Conversion Rate Optimization

Enhanced Reporting & Analytics

How we work differently.

Planning meets doing

AI-powered workflows let us move fast on the mechanics so we can spend time on what matters: the decisions that actually change outcomes.

Speed without shortcuts

AI-powered workflows let us move fast on the mechanics so we can spend time on what matters: the decisions that actually change outcomes.

Build value, don't burn it

Every sprint creates something that compounds—frameworks you can reuse, insights that inform future bets, capabilities that outlast any single campaign.

Work

Sprints and growth retainers in action.

View All

FAQs

Find answers to common questions about our Media Health Check sprint.

Foundation isn't a checklist you have to complete. It's a set of projects that address specific gaps. If your tracking is solid but your budget model doesn't exist, we scope the modeling. If your positioning is locked but your CRM data is a mess, we scope the enrichment. We figure out what's missing, scope only what's needed, and skip the rest.

It starts with a conversation, not a sales pitch. We look at where you are, what's in place, and where the gaps sit between your current setup and a program that can produce pipeline. Sometimes that's an audit. Sometimes it's a budget model. The entry point depends on your situation.

No. Foundation, Demand Gen, and Campaign Creative aren't a sequence. They're a system. If the strategic groundwork is already in place, go straight to a retainer. If you're not sure, a Foundation project is a low-risk way to find out. And if you don't need Foundation at all, we can get to demand gen straight away. The engagement fits the situation.

Two to six weeks, depending on the project. CRM data enrichment is closer to two. A media performance audit runs about four. Positioning and messaging work is closer to six. We scope the timeline before work begins.

A deliverable you can act on. Not a deck that gets filed away. Depending on the project: a media audit with a prioritized fix list, a tracking audit that shows exactly what's broken, a GTM readiness assessment, a performance budget model connecting spend to pipeline, messaging strategy, or CRM data enrichment. Each one is standalone. You don't need to buy the next thing for the first thing to be useful.